Interview day at Stanford Shopping Mall

So today was a long productive afternoon at Stanford Shopping Center. We interviewed 33 people and gained some really good insight for moving forward.

Some Interviews Transcript:

Asian female 23 yo
– Facebook integration.
– Recently moved to CA, don’t know when to travel next
– Last travel to Napa Valley with friends
– More interested in friend’s travel picture
– Like the timeline. Like the recommendation. Email is okay. Once a month

American 25  white male
– Last travel for winter break to Paris with family
– Next trip is summer (because of weather)
– Prefer on top of Facebook. If it is a standalone site would probably visit less
– Once a week email is fine

American white female 24
– Last travel was Boston in September to visit friends there
– Next trip in June (already bought the ticket)
– As long as it can pull the photos from Facebook. Standalone or integrate is fine
– Reminder could be mixed. Some people don’t want to be reminded
– Once a month is enough. She can’t travel more often than that.
– Sharing is important

American while male 27
– Last travel to visit family in Texas
– No nudging email, already have enough spam
– Private type of person
– Next trip in June (seasonal)

Ayoush-  SFSU – Student. Age: 21
1) People want to see their travel history and have reminders communicated to them for future travel – YES / awesome /
2) Do pictures of past travel, or friends and family travel, inspire people to travel? (show pictures)
– Closeness of relationships dictates level of inspiration
– yes – more connected – yes continues /
3) Do pictures of fantasy travel inspire people to travel
A little; not at the extreme
4) Which frequency of nudges and forms of nudge (notifications), do people see as optimal
once every 3 months!!!!

5) Do you think these nudges are applicable to other aspects of your life?
Yes!!!! INSPIRED BY PHOTOS. Loved the BETA.

Tony. Age: 38. Originally from Israel
1) People want to see their travel history and have reminders communicated to them for future travel
– Depends – family vacations
2) Do pictures of past travel, or friends and family travel, inspire people to travel? (show pictures)
If I have never been yes
-Closeness of relationships dictates level of inspiration
Yes
3) Do pictures of fantasy travel inspire people to travel
Yes
4) Which frequency of nudges and forms of nudge (notifications), do people see as optimal
NON – interruptive – I am super busy.
unique – Israel Russia – some where
5) Do you think these nudges are applicable to other aspects of your life?
YES
-INSPIRED BY PHOTOS – But needs verification by reviews from friends etc
-LOVED THE BETA!

ERIN. Age 28. From the US
1) People want to see their travel history and have reminders communicated to them for future travel –
No – I am forward looking, if integrated with deals – it would be good – MAYBE
2) Do pictures of past travel, or friends and family travel, inspire people to travel? (show pictures)
Yes
-) Closeness of relationships dictates level of inspiration
Yes – more inspiration
3) Do pictures of fantasy travel inspire people to travel
Yes, but friends more important
4) Which frequency of nudges and forms of nudge (notifications), do people see as optimal
– ONLY IF RELEVANT! –
Deals are hugely important.
-INSPIRED BY PHOTOS
-LOVED THE BETA.

Advertisements
Categories: Uncategorized | Leave a comment

Post navigation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

%d bloggers like this: