The expanded Use Case

Last week in class we were told to focus our energy on developing a larger use case, which the teaching team felt the idea lent credence to. We expanded the use case to include activities. This is not restricted to travel anymore. Activities include events, journeys or any thing that you would want “to do”.

 

The brilliant aspect of Social Media is that a lot of what you do is available for public consumption. This helps us analyze what you do. This also helps us see the activities that you have taken part of before. We can track the events that you have attended, the interest groups that you have joined, the things that you like (In the Facebook context, quite literally “Like”)

So we will tap into your social graph and let you know of activities that we think you should know about. We wont blast you over e-mail, we wont call you, we wont be an annoying little banner ad. We wont put Organizational Behavior 101 into play and ask you to attend an event just because 5 people from your friendlist are going. We will tailor them to you, we will let you make the choice. We believe that you are an important individual with your own likes and dislikes. We want to nudge you forward in life.

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