Partner-ing well

This week was a lot about putting our hypotheses into the field and talking to partners who would be critical to our success. On one side of the nudge platform would be the users with their unique perspectives and interests. On the other side are events and activities. These activities are what the users will be channeled into going to. The partner conversations were very encouraging.

Amazon had a well fleshed out affiliate program which was open for lead generators and startups offering unique insights to come and join. The shared their revenue based on the amount of revenue generated per session per lead and was a very lucrative model for us to follow.

eBay had a very interesting problem because they were not pro-active in reaching out to create an affiliate network, consequently they were more open to discussions and negotiations than other vendors. They were also very interested in setting up a partnership

With event sites like meetup, fandango and eventbrite, they had their APIs publicly available and were open for anyone to consume however they did provide very interesting insights on consumer targeting – meetup actually sponsors meetups of special interests and eventbrite is only looking at geography as their main event spotlight. Both of these partners were willing and open to let us use their platforms and guide people there.

With a round of very insightful interviews concluded, we look forward to what the future will bring to nudge

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